Bharat Stories
Light of Knowledge

How are Tier-2 Markets Emerging Attractive Commercial Real Estate Centres


Get real time updates directly on you device, subscribe now.

Tier-2 cities are becoming more attractive for commercial real estate investments.  It gets contributed by affordability, economic stability, options, and minimal real estate rivalry. Owing to infrastructure and building along metro corridors, this pattern will continue. Let us see how the tier-2 market emerges as a hotbed for commercial real estate investment activity.

Identifying Tier-2 Cities’ Existing Market Dynamics

  • Startups, SMEs, banking, and e-commerce firms are focusing on rising economic hubs and small areas. So that they can ease the growth of their operations.
  • Businesses in the industrial and logistics industries are growing their operations in lower-tier cities and building logistical hubs to increase leasing.
  • In 2022, there was 2.5 mn.sq.ft of mall space available in Udaipur, Nagpur, Indore, Budaun, and Baroda. That is a 91% increase over 2021.
  • Consumers in Tier II cities prefer branded items. This creates ideal circumstances for retail sector development.
  • Tier-2 metropolitan centers are less expensive than their tier-I counterparts in cost.
  • Tier-2 municipalities have 50,000-99,999 residents.

What Makes Tier-2 Markets so Active in the Real Estate Market?

Tier 2 cities have real estate developments, a good business climate, and sustainability. So, they get predicted to be development engines. Let us look at a few of the variables driving the expansion of commercial real estate investments in these locations.

  • The pandemic acted as a catalyst, increasing business activity in Tier 2 economies.
  • Firms have built offices or expanded for work-life balance and savings.
  • Reduced worries about migrant labor and construction limitations amid COVID-19.
  • Real estate developers see a potential for revenue thanks to lower land prices.
  • Real estate prices are rising while staying much lower than in the top 10 metropolitan areas.

Factors Fueling Exceptional Commercial Real Estate Investment Development Boom in Tier 2 Markets

  • Per the UN, 37% of India’s population would live in urban areas by 2025. This indicates the growth of tier II cities.
  • The Covid-19 crisis created a reverse migratory movement of Work from home. So, corporations are instead looking for competent workers in India’s rural regions.
  • The cost of doing business per.sq.ft is about half that of commercial real estate investment zones in tier-1 cities.
  • Small and medium-sized firms can operate on the outskirts of industrial corridors. But, only if they are part of the distribution networks that serve big corporations.
  • The investment center will be on the borders of industrial routes, logistics, and storage. Manufacturing facilities in tier-2 cities want commercial real estate space to capitalize on the first-mover differentiation approach.
  • Industrial routes assist small and medium-sized businesses in remaining successful.

Startups on the Rise in Tier-2 Cities

  • There is a wealth of expertise, local investor confidence, and enabling infrastructure. These have allowed businesses and startups to expand in these places.
  • Entrepreneurs are tapping into a hitherto untapped source of university graduates’ skills.
  • Tier-1 cities deal with rising salaries and urbanization. So, Tier-2 markets provide an extra or alternative source of employment.
  • In tier-2 markets, remote working is also conceivable while keeping rates low.
  • Startups in Tier 2 cities can analyze their company ideas in a small market during their testing stage. This is a more cost-effective alternative.
  • In India, over 61,000 recognized startups operate in 55 industries. A significant 45% get located in tier 2 and tier 3 cities.
  • There is a favorable economic environment, well-developed connection infrastructure, and low property costs. These entice firms to establish operations in these areas.
  • Some firms that started in tier 2 markets have built more offices to expand.
  • Companies with headquarters in Tier I cities open auxiliary offices in Tier II cities, This is to serve distant parts of India.

The Role of NRIs in Promoting Urban Growth

  • NRIs used to choose tier-1 locations. But, their preferences have shifted to include tier 2 cities.
  • Developers are venturing into these locations. This boosts trust among both local and international clientele.
  • The land is cheaper, expansive, and open. So, the installation of appealing facilities can get done to enhance the quality of life.
  • Tier 2 cities have expanding economies. So, projects here can deliver larger returns on investment.

Initiatives from the Government

  • Goa’s state government is collaborating with STPI. This will increase software exports and develop digital entrepreneurship in the tourist state.
  • States are using the Make in India to stimulate industrial development.
  • To entice IT businesses, governments establish industrial hubs, SEZs, and skill improvement initiatives. These would lead to an influx of jobs and investment in these metropolitan areas.
  • TIE, ASSOCHAM, and NASSCOM support innovation and entrepreneurship in smaller cities. They provide resources like financing, coaching, incubation, and networking opportunities.
  • There is a relaxation of regulatory requirements by the Department of Telecommunications. It will allow IT businesses to function remotely. So, enterprises can set up themselves in smaller cities where costs are lower.

Bottom Line

The Smart City mission is now in its final stages. It will have a large influence on commercial real estate development in tier-2 cities. It will influence the urban population. It will then push tier-2 commercial real estate development and commercial real estate investments to unprecedented heights. The demand for warehouse and commercial real estate space investing in smart cities will rise after development.

Assetmonk is one of India’s best alternative investment platforms. We make alternative investment options like real estate affordable with INR 25 lacs. You can invest in premium commercial real estate investments in Mumbai, Hyderabad, Bangalore, and Chennai. Contact us right away!


Q1. What is the tier 2 market level?

  1. Tier 2 cities are currently establishing their real estate markets. These cities are often on the rise, and many businesses have invested in them, but they have not yet hit their peak. Real estate is often affordable in this area; but, if expansion continues, prices will climb.

Q2. Which tier 2 cities are booming in India?

  1. Jaipur, Ahmedabad, Indore, and Surat are booming tier 2 cities in India.

Q3. What is an example of commercial real estate property?

  1. Office buildings are an example of commercial real estate property.

Q4. What is the future of commercial real estate in India?

  1. Retail real estate is expected to rise by 28 percent to 82 mn. sq. ft. by 2023. Similarly, India’s commercial real estate industry is transitioning toward Grade B and Grade A office premises.

Q5. What is the full form of CRE?

  1. CRE stands for commercial real estate.

Get real time updates directly on you device, subscribe now.

Comments are closed, but trackbacks and pingbacks are open.