Consumer

If you've ever stood in a hardware shop staring at stacks of plywood sheets, completely unsure which one to pick, you're not alone. Plywood isn't something most people think about until…

Walk into any mall in Mumbai, Delhi, or a small town market in Uttar Pradesh, and you'll notice something interesting. The names on the shop fronts repeat themselves. A handful of brands…

Nobody really thinks about toothpaste until something goes wrong. A tooth starts hurting. Your teeth look yellower than before. Your gums bleed when you brush. Suddenly that tube matters a…

A lot of people still think keeping a cat at home is complicated, maybe even a little unrealistic in Indian households. That idea is not entirely fair. Cats are actually some of the easiest…

Walk through pretty much any park in India on a weekend evening and you'll spot one within minutes, a big, friendly dog trotting up to strangers with its tail going like a windshield wiper,…

Buying a deodorant in India used to mean grabbing whichever spray was on sale at the chemist and hoping for the best. That's changed. The market has grown, options have multiplied, and the…

Most people only start thinking about credit card fraud after it has already happened to them. You check your statement, spot a transaction you never made, and that sinking feeling hits…

Ten years ago, asking about Indian wine at a dinner table got you a polite smile and a quiet subject change. Today that conversation is different. The vineyards in Nashik, Bangalore, and…

Ask anyone who has lived in India for more than a summer what they look forward to as the year moves, and fruit will come up pretty quickly. The first mango of the season. The guavas that…

In most commercial washrooms, soap dispensers don’t get much attention. They’re installed, refilled, and expected to just work. But once the space starts seeing regular usage, the…