Bharat Stories
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Indian Fashion

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Known for its cultural diversity, Indian fashion and its evolution dates back to the 19th century from when there was a prominent transition in terms of clothing as well as fabrics. Though the looks and attires vary from state to state in this massively diversified yet united country, some types of clothing are perennial ones—saree, lehenga choli, kurta pajama, dhoti.

Though these are the fundamental set up for clothing in the country, India also has a fine combination of both western fashion and the ethnic ones. What has been a huge influencer in the shift in fashion industry in the country is one of the largest film fraternities in the world—Bollywood.

With renowned Indian designers like Manish Malhotra, Sabyasachi Mukherjee, Ritu Kumar, Rohit Bal, among a list of others representing their collections at global platforms like Cannes, the Academy Awards, IIFA, etc, Indian fashion has attained a valuable stature in the international market.

Even famous overseas brands such as Gucci, Versace, Chanel, Levi’s and Lacoste among many others have a plethora of showrooms and outlets in India, almost in every city. With such variations and abundance of trends, it is completely undeniable that this is one country where one is never limited when it comes to fashion, because traditional or western—you always have so many options to flaunt it based on your whim and fancy!

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